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While your current aim may be to expand annual giving, stewardship is a complex process that goes beyond just asking donors for money. Your ultimate goal is to strengthen a donor’s bond with your organization and increase their lifetime value, which can be jeopardized if you only hound them for gifts and fail to engage them with other stewardship methods.
For example, be sure to pepper your outreach with these types of outreach methods.
- Engaging event opportunities.These can include community activities, ceremonies, and behind-the-scenes tours.
- Impact reports.Keep donors informed and inspire them to continue their support.
- These can be from other donors, volunteers, or communities your nonprofit is helping.
- Volunteer program opportunities.This can be based on areas in which donors may be interested.
- Donor appreciation.This can range from email acknowledgments to long-lasting displays of recognition.
How often you send these materials, and the extent of your outreach will all depend on your stewardship matrix and each donor’s priority to your organization. However, all donors should be given a diverse array of content to bring them closer to your organization and build long-term donor relationships.
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